Titanium ceramic plates straightens hair up to 40% faster. Titanium provides superior heat conductivity, exceptionally resistant to chemical corrosion. It is as strong as steel with only 60% of its density. It is the smoothest surface available in styling tools. It allows hair to glide through the plates effortlessly and smoothly for sleek and shiny results. Advanced surround heat provides exceptional straightening results in less time. The Titanium Heat Flat Iron penetrates hair from inside out, for deep and long-lasting style.