The ideal professional quality flat iron with 360 degree swivel power cord, LCD display. Heats to 445 degrees. The CURVE does not pull hair, a flatiron has crevices on both sides of the heat plate that catch & pull hair. The CURVE heat plates are embedded, get closer to your scalp and it does a better job of smoothing hair. The CURVE front point also gets closer to your hair line and does a better job of smoothing there just like a mini flat iron would.