Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair. Each Sedu product is designed with the professional stylist in mind and features only the essentials, striking the perfect balance between high performance and effortless results. Sedu products are known for bridging the gap between you and the professional stylist. With unparalleled technology and performance, Sedu makes it easy to achieve salon-quality results. Sedu Ionic ceramic professional flat iron (1.5 inch plate width) featured patented ultra-smooth ceramic/tourmaline plates. It straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Ultra-smooth plates ensure smooth straightening motion without pulling of hair.