This Professional performance Straightener is designed to help you STYLE LIKE A PRO. Featuring Ceramic Technology, plates glide smoothly through the hair without snags, to reduce frizz and boost shine in one pass. This helps to fight split ends, while enhancing hair’s natural moisture for a polished finish and long-lasting, salon results. The 1″ Ceramic Shine Straightener features Advanced Digital Heat Settings that deliver high, even heat up to 450°F for consistent results throughout, with audible Beep Indicator lets you know when your preferred setting has been reached. Your new favorite straightener is also equipped with a Dual Voltage feature for worldwide use. PRO TIP: Straighten hair about an inch from the root to add fullness